The storytelling strategies and secrets of great Cases for Support
3:25 PM - 4:25 PM AEST
Speaker(s): Cameron Pegg, Director, cameronpegg.com.au
Through hands-on activities, this session will help you build a better Case for Support in service of major fundraising campaigns. Explore narrative structure, tone of voice, and design. Discuss the research and editorial process, including effective interviewing and sub-editing strategies. Come along if you want to:
• Build your Case with greater clarity and confidence
• Encourage buy-in for your Case from your stakeholders
• Learn how to communicate visually