Using career education to engage alumni
Session Description: Description: As alumni programs increasingly delve into the world of career education and development, what are the most effective ways of using such programming to attract and involve target audiences? Find out from two alumni engagement professionals with career education portfolios. Nicole Yeasting (Alumni Career Education Manager from the University of British Columbia, Canada) and Jenn Parsons (Senior Alumni Engagement Manager from the University of Western Australia) will reveal the various ways that they’ve utilized career education. They’ll discuss what they’ve learned from broad-based programs like monthly webinars; in-person events, partnered with career centres; and launching a career and advising service, by alumni for alumni. Attend this session to discover how career education theory and practice can be integrated with alumni engagement strategies — and why careers and alumni engagement professionals value this evolution.