Why AS is critical to the work of Advancement
The world of advancement is increasingly complex, with a wide range of stakeholders to engage, fundraising goals to meet, and alumni relationships to manage. Advancement Services plays a critical role in supporting these efforts by providing the systems management, data management, prospect research, gift administration, and reporting and data analytics necessary to run successful fundraising and engagement campaigns. This panel discussion will explore the importance of Advancement Services in the world of educational advancement. Our panel of chief advancement officers, all experienced leaders in the field, will discuss the skills and expertise required to succeed in Advancement Services, the challenges facing this function today, and the strategies they use to measure and improve its effectiveness. Through their insights and experiences, we hope to provide attendees with a deeper understanding of the critical role that Advancement Services plays in the success of their institutions.