For corporate partnerships to be successful, longstanding and mutually beneficial, it needs to be about more than a simple financial transaction. It is a relationship, and it needs a strong value proposition. How do we convince corporate partners that education, arts, and not-for-profit sponsorship is ‘mission critical’ and not just nice to have? What does a good corporate partnership look like and how can we foster long-term commitment, increased engagement, and innovation in adversity such as floods and global pandemics? This session will be an interactive exploration of building our case for support to form the perfect partnership.