The annual & regular giving programme can be a hive of activity for your organisation–attracting new donors, cross-pollinating with other departments, and helping your fundraising efforts blossom. This plenary will look at the fundamentals of annual giving to help you build a strong, diverse base of loyal donors who will buzz back year after year, growing the culture of giving at your institution. We will explore new and emerging trends of annual and regular giving in higher education, medical philanthropy, and the arts. This plenary demonstrates how a thoughtful, integrated annual and regular giving programme can contribute to long-term fundraising success for major gifts, capital campaigns, legacies, and ‘bee-yond’.

Competencies: Industry/Sector Expertise, Emotional Intelligence