The plenary explores how institutions can focus their energies and efforts in planning and delivering ambitious multi-year, comprehensive-yet-concentrated, fundraising efforts known as campaigns. Using examples and case studies, this session not only sheds light on what a campaign actually is but also how to get campaign ready. A campaign can be a key enabler in building the culture of institutional philanthropy you and your leadership are seeking. Lorna and Marcus will outline how a campaign integrates all aspects of engagement, leadership and governance, strategic communication and development programmes to advance the mission of the organisation. We will also take time to study lessons from some of the larger, completed international campaigns and what their success (and challenges) lead us to predict about fundraising campaigns as a global enterprise.   

Competencies: Industry/Sector Expertise, Global and Cultural Competence, Relationship Building, Strategic Thinking