Using Metrics to Drive Your Engagement and Fundraising Strategy
Cara Giacomini
It is often challenging to know exactly what data to pay attention to, how to measure effectively, and the best ways to communicate results. We can now track a plethora of information that can be overwhelming to know where to start. It is tempting to point to the highest number or most exciting result and celebrate that success, rather than building a comprehensive strategy to focus on the fundamentals.
This session will highlight how to take the next step on your data journey (regardless of your starting point), stay current on today’s trends and opportunities, and build a strategy with more in-depth data and resources. It will also highlight key trends in philanthropy and alumni engagement by showcasing findings from CASE Insights benchmarking surveys.