Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions
1:00 PM - 1:45 PM ET
Speaker(s):
Alex Garrido, Director of Digital Marketing & Analytics, University of Texas Rio Grande Valley
Breakout Session
In today's digital era, your website is your most critical recruitment tool. Google Analytics 4 has a treasure trove of actionable data you can use today to improve your conversion rates. In this session, we will uncover how to identify key recruitment gaps within your web strategy. Additionally, we will learn how to adapt to the emerging cookieless world of web analytics.