This year, the development team at Christ Church, one of the largest and oldest colleges at the University of Oxford, has tidied up their alumni and donor database and introduced some new engagement tracking. Using the CASE alumni engagement framework as a base, Christ Church has examined the different 'modes' of engagement- philanthropy, volunteering, experiential and communications - amongst their database and drilled into the specific activities they want to consistently monitor. They've also applied their own weightings and added a few extra metrics (which might surprise you!). Through statistical analysis of their donor database, they've begun to spot trends in donor behaviour and have an inkling about which combinations of engagement might predict donations from alumni in the future. It's gripping stuff - don't miss this talk to see if similar engagement tracking could work for you too!