Storytelling can be a strategic approach to marketing, communications, alumni relations, fundraising, and more, but what is the strategy supporting your storytelling?

This session will explore a multiple international award-winning campaign strategy that places storytelling at its heart. We will present and drill down into the concept of determining our 'strategic pillars' that could create an incredibly useful core to guide our work and decision-making as well as map out a tried and tested structure for campaign delivery. We will explore where and when you need to engage collaboration in your storytelling campaigns journey, and where generative AI tools can support us along the way.

Central to this session is how such a strategy and structure has proved to help foster great stakeholder relationships and engagement, how it can support in navigating the challenges of crossing cultural contexts with your campaign content.