Milestone events can be daunting as they usually involve managing the expectations and aspirations of a diverse range of community stakeholders. They also present a unique opportunity to build engagement and win hearts - paving the way for success in a range of advancement endeavours - from enrolments to alumni relations to philanthropy. Careful planning with consideration to key audience groups is crucial in maximising good outcomes. In this session, learn more about how to make the most of your milestone event from the early planning stages to execution including engaging leadership, establishing your guiding principles, events, marketing, communications, budgets and merchandise!

Learning Objectives:
1. Understand the principles pf planning a multi-event celebration milestone program
2. Build a celebration that is inclusive and accessible
3. Building engagement with your key audiences
4. Consider how to tailor a program for your institution