What are the latest trends in advancement and what do they mean for your institution? How can you ensure you have collaborative strategies in place to make data-informed decisions? This session will draw on recent CASE Insights research to explore trends that are impacting advancement practices in educational institutions, as well as contextualizing our research with what we are learning from our members around all eight districts and the rest of the world! This session will also incorporate how institutions are using artificial intelligence to support their advancement activities, focusing on current attitudes and ethical use of this disruptive technology. Walk away with ideas to incorporate key metrics across integrated advancement and tips of how you can become a data-informed leader, regardless of where you sit on the organizational chart.