When launching your social media presence, you likely started by outlining a comprehensive strategy. But like any good strategy, you can’t just set it and forget it! Continued engagement and reach require that you regularly review and reevaluate your approach to meet the changing demands of your stakeholders, constituents and platform algorithms. Join this session to learn how the @VillanovaAlumni Social Media Working Group capitalized on the launch of their Instagram account to revisit overall goals for social media, enhance cross-departmental collaboration, create brand-aligned content themes, update workflows, define measurements for success and achieve results. Regardless of your experience level with social media or the size of your team, there are takeaways for everyone!

We’ve heard about the enrollment cliff and its likely impact on higher education. For her dissertation, Dr. Carrie Phillips researched how marketing strategies might help mitigate this cliff. This session shares findings from visiting with chief marketing officers about how they’re preparing. The session will begin with a high-level overview of the enrollment cliff followed by a deep dive into how marketing strategies might lessen the impact. You’ll hear about the challenges participants face, strategies they’re exploring and best practices to consider. As you’re looking to navigate change at your institution, this session is a great place to start.

As a higher education professional, you know the importance of engaging alumni and creating meaningful connections goes well beyond graduation day. In this session, we'll explore how to leverage the existing activities at your university to gather alumni and make an impact on local communities. This session will showcase how to enhance your various events to foster alumni engagement, and create positive change; and will show how you can get the media to tell these stories along the way. Attendees will leave with specific ideas to strengthen their events and create meaningful connections that benefit both the university and the community.