Join us for an engaging conference session that seamlessly combines the essential elements of crafting an annual plan with the power of effective stewardship. In this session, we will dive into the art of developing a robust annual plan while integrating an Engagement Calendar and Stewardship Matrix to ensure long-term sustainability and success. Discover the key elements of stewardship that drive organizational growth and donor satisfaction. Learn from industry experts and real-world examples as we explore successful stewardship practices that have yielded remarkable results. Leave this session armed with the knowledge and tools necessary to revolutionize your approach to annual planning and stewardship, enhancing your organization's impact and donor relationships. Don't miss this opportunity to elevate your strategy and secure a prosperous future for your cause.

Reunion celebrations are the culmination of a year's worth of event planning, volunteer engagement, fundraising, and outreach. So why not start the festivities sooner? Join the University of Chicago team to gain insight into additional opportunities for reunion programming and team collaboration to build momentum for Reunion Weekend and class giving. This session will discuss spreading the magic of reunion milestones throughout the year with pre-reunion engagement, collaborating with signature events, and leaning on your volunteers to make reunion a success.

Once upon a time, a few intrepid communicators at Brigham Young University embarked on a daring journey—one that would lead through thick forests of research, across deep oceans of campus conversations, and over soaring summits of strategic planning. On this journey of discovery, they found themselves listening for clues from consultants, campus partners, audiences, students, online data, and university leadership. In the end, what they learned helped BYU launch its first nationwide marketing campaign, grounded in good old fashioned storytelling and rooted in the institution’s mission and values. Now almost two years into the campaign, with hundreds of millions of ad campaign impressions, they have a quiver full of stories, a backpack stuffed with spreadsheets, and a fanny pack of ideas to share about how you can listen effectively to craft a successful marketing campaign.