Join us for an engaging conference session that seamlessly combines the essential elements of crafting an annual plan with the power of effective stewardship. In this session, we will dive into the art of developing a robust annual plan while integrating an Engagement Calendar and Stewardship Matrix to ensure long-term sustainability and success. Discover the key elements of stewardship that drive organizational growth and donor satisfaction. Learn from industry experts and real-world examples as we explore successful stewardship practices that have yielded remarkable results. Leave this session armed with the knowledge and tools necessary to revolutionize your approach to annual planning and stewardship, enhancing your organization's impact and donor relationships. Don't miss this opportunity to elevate your strategy and secure a prosperous future for your cause.

We’ve heard about the enrollment cliff and its likely impact on higher education. For her dissertation, Dr. Carrie Phillips researched how marketing strategies might help mitigate this cliff. This session shares findings from visiting with chief marketing officers about how they’re preparing. The session will begin with a high-level overview of the enrollment cliff followed by a deep dive into how marketing strategies might lessen the impact. You’ll hear about the challenges participants face, strategies they’re exploring and best practices to consider. As you’re looking to navigate change at your institution, this session is a great place to start.

This session challenges the traditional model of community college grant development which can be reactive and inefficient. Leaders from the Dallas College Advancement & Development team will share why and how they have shifted toward a culture of strategic grant seeking. Learn how to use grants strategically to advance the innovation efforts of your college in a proactive and effective way. Participants will gain tools, insights, and strategies they can immediately deploy.

Once upon a time, a few intrepid communicators at Brigham Young University embarked on a daring journey—one that would lead through thick forests of research, across deep oceans of campus conversations, and over soaring summits of strategic planning. On this journey of discovery, they found themselves listening for clues from consultants, campus partners, audiences, students, online data, and university leadership. In the end, what they learned helped BYU launch its first nationwide marketing campaign, grounded in good old fashioned storytelling and rooted in the institution’s mission and values. Now almost two years into the campaign, with hundreds of millions of ad campaign impressions, they have a quiver full of stories, a backpack stuffed with spreadsheets, and a fanny pack of ideas to share about how you can listen effectively to craft a successful marketing campaign.