Communications is the most important form of engagement for any institution. Done properly, it will pave the way for successful engagement around events, volunteering and fundraising. In this session, we will look at the full spectrum of communications from membership joining campaigns to newsletters, event invitations and calls for volunteers and donations. How often are you engaging alumni and what tools are you using? How can you plan and measure this better to make all of it a pleasant and effective experience for your alumni, as well harness this important stakeholder group for the benefit of your institution?