Comms is the bloodstream of all alumni engagement. There's no event, fundraising campaign or call for volunteers without communications. How well you manage your comms will greatly affect the success of your overall alumni work. In this session, we will look at concrete examples and explore some key questions, including:
How do you define your communication goals and align them with your alumni strategy and institutional goals?
How do you craft effective, targeted messages for different segments of the alumni community?
How do you effectively engage your key stakeholders and maximize your resources?
How do you measure the effectiveness of your comms?