Creating and communicating a strategy for your alumni relations activity is more important than ever. A successful Alumni Relations operation should be tied into the institution's larger goals, and be tangible, measurable, collaborative and ultimately, worth investing in. We'll demystify strategy and show how it can link to institutional mission and values. This session will explore how best to arrive at a strategy: what the components might be, how it lives alongside other institutional partners, how it is communicated and ultimately how it is measured. Participants are encouraged to bring copies of their institution's wider strategic plans as well as their Alumni Relations strategic plans (if they have them).