Have you ever tried mapping out the engagement of a corporation across your university? Have you looked foolish in front of your corporate prospect because you were unaware of their current engagement with your university? Are you building a new corporate relations team or corporate portfolio? Our presentation will help you build an effective corporate engagement matrix, mapping out where and how corporations are currently engaging your university. This session will provide a roadmap to discover what holistic corporate engagement means for your university, how to capture it, and how that data can be utilized to create forward-thinking partnerships. I