Building A Donor Relations And Communications Team From The Ground Up
Building a Donor Relations Division from the ground up or totally revamping your current structure can seem daunting when everything is a priority and where do you focus first. We can all agree our worst fear is for a donor to slip through the cracks or feel unappreciated or not properly engaged. In this session we'll share examples of how we have structured our Donor Relations Division into two arms that blend the services of the Communications arm and the Donor Relations/Events arm to deliver maximum impact for your donors, development officers and campus partners. Our visuals and discussion will touch on high impact donor engagement and stewardship with examples of digital endowment reports, impact reports, and an acknowledgement structure at the central and unit level. We'll talk about large and small event engagement for your societies by creating experiences with campus partners. On the communications side of things, we'll share how the donor relations communications team can create high level donor engagement before and after the gift with photography, videography, graphics, storytelling and impressive proposals.