Leveraging Partnerships to Create a Personalized Donor Stewardship Journey
4:15 PM - 5:15 PM PST
Speaker(s): Burinda Clark, Senior Associate Director of Donor Relations, Emory University, Ciara Laughlin, Associate Director of Donor Relations, Emory University
Competencies: Relationship BuildingIndustry or Sector Expertise
Experience Level: Level 3- Practicing Mid Level Career
Elective Session
During this session we will discuss how Emory University Donor Relations leveraged internal and external partnerships to create a personalized stewardship journey for a broad donor audience. In the session, we will share how we developed our ongoing stewardship touchpoints with Pledgemine and ThankView, creating customizations based on giving behaviors, and relying on strong processes and ongoing conversations with stakeholders to continuously improve the projects through multiple iterations.