Working in the social media space requires you to be creative, insightful, but most importantly — analytical. Social media professionals have so much data at their fingertips, but it can sometimes be a struggle to articulate that information back to your leadership in meaningful reports. This session will focus on how to best analyze social media analytics in order to create reports that will leave a lasting impact on your organization. We’ll look at what metrics are important to pay attention to, how to find them and how to collect all of that information in order to craft social media reports that bring value to your team and can lead to insightful discoveries. We’ll also look at the importance of incorporating quantitative and qualitative data into your reports. You’ll leave this session with tangible tips on how to best articulate your results from successful social media campaigns to executives who may not have the same understanding of these platforms as a social media professional.