One of the challenges that marketing professionals in higher ed face is promoting faculty work to broad audiences. This work is critical in not only showcasing faculty research and scholarship, but also in helping to raise the brand awareness and profile of your institution. However, due to the esoteric nature of faculty scholarship, as well as the system of rewards and incentives that exists within academia, reaching—and penetrating—a wide audience of laypeople can be a hurdle. This presentation will ultimately provide marketing professionals with strategies and best practices for empowering faculty to package their work to reach broader audiences. Using the book, “The Engaged Scholar,” as the backdrop, I will cover how to help faculty determine the purpose of their work, enhance their publication strategy, adapt their communication style, and more