The University of Calgary embarked on an ambitious brand campaign in 2022 called "Start something" and has seen it go on to achieve numerous marketing accolades including a CASE grand gold award. Join UCalgary's Senior Director of Brand Experience to walk through how the campaign was developed, brought to life, and how it continues to evolve and grow today. He will discuss strategies for amplifying a distinct message with your audiences and ways to make a campaign accessible for all faculties and different areas of the institution that may traditionally be challenging to engage.