Write Emails People Will Read
11:00 AM - 12:00 PM CT
Speaker(s): Dayana Kibilds, Strategy Director, Ologie, Mike Barzacchini, Director of Marketing Services, Harper College
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Elective Session
Do people read emails anymore? Yes—they do. But not the way you think.
This talk will show you exactly how to write subject lines, optimize your links, and lay out your email copy so your message gets across.
In this session, you’ll learn:
How to write good subject lines that increase open rates.
Typical email reading patterns and how to use them to your advantage.
How to appropriately use formatting and white space.
Recommendations on sentence structure and reading level.
How to use links and buttons to guarantee click-through.
A quick way to test if your email will get read.
We'll share results from Harper College showing what can happen when these foundational principles are applied.