College enrollment decline is at the forefront of many campus conversations. Whether an institution faces a crowded educational ecosystem, budget reductions tied to enrollment, or the impending “enrollment cliff,” marketing communications teams are called forward to provide solutions. This moderated panel will explore how leaders used the pandemic as an opportunity to rethink the enrollment process and strategize for the future, addressing today’s and future students’ expectations for their educational experience. Panelists will provide insight on trends, best practices, challenges and which metrics point to the greatest return.