Strategic branding in any industry is hard but in the education sector, it is especially difficult because of culture, history, misunderstanding, and traditional academic leadership. CASE’s international membership provides a global perspective on this challenging work and why it has never been more important. Kinnari Sejpal, Vice President at the University of Redlands, hosts a conversation with two experienced senior marketing leaders, Terry Flannery, CASE Executive Vice President and COO (and author of How to Market A University) and Jane Chafer, CASE Vice President for Membership. They’ll share expertise, encouragement, and perspectives gleaned from marketers around the world to provide you with inspiration, fresh ideas, and guidance to survive your branding initiative with your career intact.