There’s no shortage of chatter about what makes a university “good” these days, and we all understand shortcomings of rankings. But what does that mean for higher education, where people use rankings to make philanthropic and enrollment decisions? BVK will present findings from a study conducted among higher education leaders, where we discuss the science of perception, the role of orderings, and what that means for gaining favor among peer institutions. By attending this session, participants will gain proprietary insights into the channels, content and timing that influences how other higher ed leaders view their university or college.