Nine “Truths” About Successful (Authentic) Brands
1:15 PM - 2:15 PM PT
Speaker(s): Lori Bachand, Senior Director, Communications, Community College League of California, Kin Sejpal, Vice President of Marketing and Communications/Chief Marketing Officer, University of Redlands, Russell Yost, Associate Vice President for University Marketing and Communications, University of San Diego, Vince Alberta, Chief Marketing Officer & Vice President of Brand Integration, University of Nevada, Las Vegas
Competencies: Industry or Sector Expertise
Regardless of how you’re developing your strategic marketing plan, there are core principles that guide successful and authentic brands. As you think about your own institutional efforts, what are the key “truths” that differentiate and set successful brands up for success? Hear from conference faculty as they share their insights and provide examples.