The world has gone digital. Are you ready? In this session, we will discuss how to integrate digital tools, social media, and evocative storytelling into your annual giving plan. As we fight for the attention of our donors and constituents, annual giving programs need to consider the multiple ways our communities interact with the organizations that they hold most dear. The creative use of digital marketing and social campaigns can help to fortify existing multi-channel marketing, solicitation, and stewardship efforts.