Digital Marketing Unleashed: Transforming Your Annual Giving Approach
1:30 PM - 2:30 PM PST
Speaker(s): Jon Gregory, Associate Director of Annual Giving for Athletics and Student & Campus Life, Cornell University
Plenary
In today’s digital landscape, are you equipped to stand out? This session will guide you through integrating digital tools, social media, and impactful use of email into your annual giving strategy. As we navigate a world full of distractions, the key to engaging donors lies in creative digital marketing and thoughtful social campaigns, engaged email and targeted outreach. Discover how to craft messages that resonate, strengthen your digital outreach, and build lasting connections with your supporters. Whether your goal is to increase donor participation or enhance stewardship, you’ll leave with the insights needed to elevate your annual giving program in a digitally driven world.