The concept of a data-driven program can feel overwhelming or like you need a background in statistics. Not very many of us bring that to the table, and yet data is the lifeblood of any annual giving program. We use it to report on results, evaluate our success, build our plans, and improve performance. In this session, we’ll talk about how to effectively track your key performance indicators for each channel, segment, and project. Learn how to use data to help manage your decision-making and planning processes. Discover how to report results internally and externally effectively. And, because it’s fun, we’ll get nerdy with some equations (no math degree necessary).