Engaging Stakeholders to Ensure Campaign Success
This session will define the valuable roles that alumni, faculty, friends and students should play as part of ensuring campaign success. The culture and expectations across campus that the campaign is everyone's priority is critical to building the momentum and energy that drive progress towards goals throughout every phase of a campaign. However, each constituency will have a different role to play as part of executing the campaign, so the discussion will specify the ideal ways to inform, inspire and train the volunteers that enable them to be effective partners with staff. Helping each group understand the importance of their role will not only contribute to the campaign's progress, but enhance the overall culture of philanthropy on campus to support sustainable giving beyond the campaign as well.