Designed for those new to campaigns this interactive workshop will provide a broad overview, serving as a launching pad for deeper dives into specific aspects of campaigns in conference sessions. We will discuss:

different types of campaigns
the benefits of campaigns
campaign timing
core elements of successful campaigns
Vision and Priorities (identifying, articulating)
Infrastructure Optimization (e.g. policies, systems, staffing, reporting)
Fundraising (e.g. goal setting)
Communications (messaging at each stage)
Engagement (internal and external stakeholders and volunteers)
We’ll touch – by design - on a number of topics at a high level that will be covered in more depth in conference sessions. The workshop should set people who have not yet been deeply involved in campaigns up to walk with confidence into the rest of the conference and to maximize benefits of other sessions.