Transform your approach to donor pipelines by using qualification protocols and data to identify and cultivate emerging major donors, especially those in the middle of the giving pyramid. We will discuss how leveraging innovative engagement strategies to build meaningful connections lead to significant and lasting philanthropic support for your institution. Participants will come away with tangible tips on how to implement qualification protocols to yield the most impact and how to create tailored and meaningful engagement opportunities to bring prospects closer to your organization, ultimately stewarding them to become top donors. To see this topic in action, we will leverage the example of Northeastern University’s recent development of a successful Leadership Giving Program aimed at cultivating, stewarding, and upgrading the university’s mid-level donors.