Rediscover Discovery: How to Get in the Door with New Donors
4:00 PM - 5:00 PM EST
Speaker(s): Jenna Goodman, Founding Partner, Generous Change, Catherine Rider, Executive Director of Development and Chief Development Officer, Commonwealth Honors College, University of Massachusetts Amherst
Competencies: Strategic ThinkingRelationship Building
Elective Session
The #1 way to ensure your institution's success & your future success as a fundraiser is ambitious, consistent discovery now. But discovery is one of the hardest parts of fundraising! When you're getting in the door with amazing new potential donors, discovery can feel like an adventure. When you're slogging through names in your database and getting zero responses, discovery can feel overwhelming and oppressive. Join this session for tactical discovery tips from sending better emails to cold calling to turning the conversation to money in that first visit.