Are they your alumni, or ours? Is their gift in support of athletics or the university as a whole? Is that an athletic event or an alumni event? Managing partnerships across campus that impact the alumni experience are tricky at best. Understanding the relationships that student athletes have with their coaches, teammates, and through their affinities are the foundation to their future relationship with the institution and with the institution's teams. We will explore the different approaches to managing these relationships while they are students and will help to identify how to steward them as volunteers, donors, and engage them as alumni. As potentially your most engaged alumni population, this session will highlight the wins and losses when both advancement and athletics don't have a clear playbook for athletic alumni in their portfolio.