Case statements remain vital to set the impetus of your campaign. Yet, with the number of stakeholders involved, a case statement may become generic, bloated or fragmented. This session offers insights on how to avoid common pitfalls, break with formulas and
produce genuine statements that resonate. Participants may return to their institutions better prepared to undertake, lead or support the production of a case for support that empowers fundraisers and generates results.

Clark University is embarking on a bold new campaign that integrates cutting-edge technology with a deep commitment to its philanthropic mission. Joe Manok will share how the university’s strategic plan, which includes a fourfold increase in campaign goals, is not just a response to the changing landscape but a proactive effort to redefine what’s possible in higher education fundraising. Central to this strategy is the development of the Clark-EverTrue Advancement Lab, an innovative initiative focused on harnessing artificial intelligence to revolutionize donor engagement and campaign execution. This session will detail how the lab is driving advancements in data analytics, personalizing donor outreach, and optimizing campaign outcomes. Attendees will leave with practical strategies for designing ambitious campaigns that resonate with modern donors while staying true to institutional values, and insights on how to leverage AI to future-proof their advancement efforts.

We’re all familiar with the donor cycle, but what about the volunteer cycle? Learn how to successfully recruit, onboard, activate, and steward your young alumni volunteers. This session is applicable to all volunteers, whether they focus on fundraising, engagement, or both. Maybe you have a longstanding GOLD committee, or you are just trying to build up your young alumni network; either way, you’ll leave this session with actionable ideas to not only cultivate your most recent grads, but to build the pipeline for a lifelong relationship with your institution.