The Alumni Voice: Tailoring communication and engagement strategies
3:00 PM - 4:00 PM EST
Speaker(s): Mirko Widenhorn, Senior Director of Engagement Strategy, Anthology, Matt Burns, Director for Reunion Programs and Affinity Groups, Fordham University, Tara King Clark, VP of Communications & Marketing, US Coast Guard Academy Alumni Association
Competencies: Relationship BuildingStrategic Thinking
Elective Session
Communication expectations continue to shift among our graduates – meeting those expectations can lead to higher engagement. In this session, we'll share results of our national survey of over 2,000 alumni on areas of interest, expectations, and opportunities to build engagement and support. We'll then share examples of how Fordham University and the United States Coast Guard Academy Alumni Association connect with alumni through segmented, targeted communications to further deepen their relationship with the institutions. Participants will leave this session with concrete ideas to inform communication strategies and next steps to broaden and deepen overall alumni engagement.