Creating Effective Multimedia Packages To Generate Engagement and Donations
4:30 PM - 5:30 PM EST
Speaker(s): Grace Merritt, Writer/Editor, UConn Foundation, Matt Hodgkins, Senior Multimedia Producer, UConn Foundation, Jennifer Eburg, Writer/Editor, UConn Foundation, Michael Van Sambeck, Director of Development, Business School, UConn Foundation
Competencies: Relationship Building
Elective Session
Learn how to put together a multimedia package that combines video and written stories to create a highly effective fundraising and engagement tool. These video-story pieces are an effective way to highlight special programs, scholarships, alumni, or donors. They typically generate high readership, foster engagement, and can even lead to sizable donations. This workshop explains the process, from finding promising leads to teaming up with development officers and promoting the final package for optimal results.