No Dollar Left Behind: Leveraging Major Gifts during Days of Giving
9:00 AM - 10:00 AM EST
Speaker(s): Shela Levante, Campaign Director, Massachusetts College of Liberal Arts, Kate Gigliotti, Senior Director of Institutional Advancement, Massachusetts College of Liberal Arts
Competencies: Integrity and ProfessionalismRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Elective Session
Major gifts are critical to the success of any comprehensive campaign and giving days are critical to building institutional awareness and annual philanthropy. Learn how MCLA merged these two together to leverage multiple six-figure gifts into giving days that raised historic funds and participation. Through the power of relationship building, peer-to-peer fundraising, and volunteer activation, we’ll share how a rural college inspired a community to give and how you can do it too! Whatever size “major” is for you, embrace the opportunity to leave no dollar behind, impact more students and build excitement along the way!