RetriEVER Grateful Tour - Hybrid Regional Programs & Engaged Leadership
3:00 PM - 4:00 PM EST
Speaker(s): Stacey Sickels Locke, Associate Vice President, Alumni Engagement and Development, University of Maryland Baltimore County, Stanyell Odom, Director, Alumni Engagement, UMBC, Bobby Lubaszewski, Director of Alumni Engagement and Development Communications & Marketing, UMBC
Elective Session
Question: What to do with a presidential transition at the same time a campaign is concluding (the most difficult stretch!)? Answer: Go on tour! Learn how UMBC's Alumni Engagement, Annual Giving, Major Gifts, and Communications & Marketing team collaborated on the RetriEVER Grateful Tour, a national tour with campus leaders engaged in discussions with the outgoing president. Discover how fresh marketing strategies boosted attendance (even during a pandemic) including robo-calls and paid social media. Hear how the tour engaged alumni and identified new volunteers. See the giving impact for annual and major gifts.