Strategic Planning and Goal Setting For Milestone Events
10:30 AM - 11:30 AM EST
Speaker(s): Sharon McCullough, President, Expert Events, Andrea Cunnell, Director of Alumni & Corporate Engagement, Rutgers Business School
Competencies: Relationship BuildingStrategic Thinking
Elective Session
The session will start with developing overall goals and then move into a discussion of all the aspects of a major milestone celebration, including numbers of and types of events, communications, commemorative collateral materials / legacy projects, publicity and media coverage, and reaching targeted audiences. We will explore questions such as: Should we have a committee and what should its composition be? What types of programs and events best fulfill our objectives? How do we combine our fundraising efforts with the celebrations? How do we develop long- and short-term timelines? What is a reasonable budget for the programs we envision?