Love has everything to do with alumni and their healthy lifelong relationship to their alma mater. What happens though, when the love alumni have for the relationships developed in college, the professors who guided them through their academic work and the co-curricular activities stays casual and informal? This session explores how to identify, amplify and cultivate alumni experiences that align with their life cycle and that of the institution. The session will detail how strategic planning, processes and programming focused on alumni affinity; directly translates to annual, endowed and perpetual gifts.