The average American attention span is down to a measly 8 seconds. You may live and breathe your institution, but your audience doesn't. That means you need to be smart and strategic to catch (and keep) your audience’s attention—whether you’re a professional writer or another Advancement professional who does a lot of writing. In this session, you’ll learn the 4 C’s of good content, as well as tips and tricks for breaking through the noise of our hyper-connected, Tik Tok-obsessed world.