Called to Adapt: How Georgetown executed a digital-first, $3B campaign launch
11:00 AM - 12:00 PM ET
Speaker(s): Erin Greene, Assistant Vice President of Creative, Georgetown University, Anupam Chakravarty, Senior Director, Digital Channel Strategy, Georgetown University, Amy Levin, Associate Vice President, Communications, Georgetown University, Chris Enochs, Senior Director, Video and Multimedia, Georgetown University, Hilary Koss, Director, Strategy and Operations, Georgetown University
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: All Levels
Elective Session
What are you called to be? For Georgetown’s Advancement Communications team, they were called to be nimble and strategic amid a shifting landscape to launch the university’s new $3b campaign. With a digital-first rolling launch that spanned six months and culminated in an in-person celebration, the Georgetown team will share how they changed the traditional approach to campaigns for a post-pandemic world.