In University Advancement, some of your most underutilized fundraising partners are the students who pound the pavement each semester to raise money from companies to fund their organizations. They likely have a roster of donors they return to annually and an already-established stewardship plan to enrich the relationship, but how can you tap into this ecosystem to create major gift partners? In this session, you will hear stories of companies that went from making sporadic, one-off gifts to multi-year, $100K+ commitments, strategies for positioning yourself as the liaison between companies and student organizations, and proven methods for building your corporate fundraising collateral.