Your next wave of volunteers, ambassadors and lifelong supporters are in your admissions pipeline now – are you engaging them with the big picture in mind? Parent involvement at school is critical to your institution’s enrollment and development goals, and building a culture of parent participation starts with every family’s first inquiry. In this session, learn how Penn Charter cultivates relationships with new parents, beginning with the application process and continuing throughout a family’s first year. We’ll discuss the ways we’re building a solid partnership between our Admissions and Development teams by centering the needs of incoming and new families, leading to increased parent giving and continuously strong enrollment and retention rates.