New features and functionality on social media platforms have become normal occurrences. This means the opportunities to communicate a singular message or multiple messages evolve through the academic year. Social media managers are learning to adapt to the changing social media landscape and sometimes rethink their content delivery. In this workshop, participants will explore notable recent changes in widely used social media platforms, explore ideas to further connect with their audiences online, and work through how a message can be delivered in different online spaces to further their social media strategy.