The Alumni Voice: Opportunities to tailor communications and engagement strategies for deeper connections
2:30 PM - 3:30 PM ET
Speaker(s): Mirko Widenhorn, Senior Director of Engagement Strategy, Anthology, Kelley Brown, Director for Marketing and Digital Engagement, East Carolina University
Competencies: Industry or Sector Expertise
Elective Session
Communication expectations continue to shift among our graduates – meeting those expectations can lead to higher engagement. In this session, we'll share results of our national survey of over 2,000 alumni on areas of interest, expectations, and opportunities to build engagement and support. The team at East Carolina University will then share examples of how they connect with alumni through programming, communications, and more to further deepen their relationship with ECU. Participants will leave this session with concrete ideas to inform communication strategies and next steps to broaden and deepen overall alumni engagement.